I’m really excited about some of the areas Jobster is exploring in its attempt to match the right candidate for the right job.
For a year now, one of our key job advertising features has been based around targeted emails. For example, a recruiter will send email through Jobster to some of their contacts (say, other employees at their company) about an opportunity they’re trying to find candidates for. These recipients can, in turn, send these opportunities on to their own contacts, and so on. While this has been very successful for us in discovering otherwise hard-to-find prospects for our customers, it’s by no means the only tool we want to rely on for finding qualified professionals.
Today, Jobster announced another initiative along these lines. We’re partnering with Six Apart and their Typepad service, allowing typepad bloggers to add a sidebar that lists available jobs relevant to the blog, including an optional search box. As my CEO points out,
…in this day and age, that great web services developer (for instance) is more likely to be reading a blog on a topic like “ruby on rails” than they are to be searching on a job board on a given day, so we need to get our jobs where they are.
Plus, we’re giving away a year’s worth of Typead service to 400 lucky bloggers.
The best part for me is that this is just our first small step into the distributed job advertising arena. Email campaigns got us off the ground, but exploring opportunities like these, I believe, will allow Jobster to make a real difference in this market on a much broader scale.
Edit: Thanks, Joe, for pointing out the typo 🙂