That’s Jobster’s new tagline (replacing the longstanding “Great people know great people”), part of a complete rebranding of the site and service. Personally, I find this new slogan just a tad bit morbid, along the lines of the “Visit Alaska Before You Die” ad campaign. But I’m no marketer, so what do I know? Well, I’ll tell you. I know software. And we just shipped a ton of it. This rebrand was part of a pretty significant rollout of new features to the Jobster site. Chief among them is brand-spanking new “social networking” functionality for people to share experiences about what it’s like working at their current and previous jobs. This is a major initiative for us, and an integral part of the overall Jobster story — providing career matches for both employers and jobseekers. We even got a bit of lovin’ from the WSJ on this front.
Unfortunately, even after weeks of bugfixing, a late-night rollout, and some minor firefighting, there’s no rest for the weary. I’m currently pushing hard for our next version, which is humorously being identified as a minor release. It will include one of the most significant feature additions to the Jobster employer service since we launched. I won’t talk too much about it here, but I’m sure you can find a hint or three about it perusing my CEO’s blog.